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Federal financing cuts; attacks on equity, immigrants, the guideline of law, and the country's democracy; a new tax costs; and the growing usage of artificial intelligence are simply a few of the factors that have actually upended the nonprofit world. In the middle of this upheaval, how can funders and their grantees get ready for 2026 and beyond? In this special package, you'll hear from structure leaders and significant donors about giving trends in the coming year and efforts to react to Trump administration threats.
You'll discover vibrant forecasts from leaders and thinkers across the sector about what lies ahead, including what the sector will look like 5 years from now, and how to react to what guarantees to be another unmatched year. It's time to shed our fear and acknowledge that those who desire modification will stop working if the people closest to the cash lack the nerve to bear the most run the risk of.
Kathleen Enright, president & CEO, Council on Foundations The philanthropic sector should be clear-eyed about the challenges ahead: the pattern of targeted attacks and government overreach developed to stifle our most fundamental liberties. John Palfrey, president, MacArthur Foundation Nonprofits are addicted to the hamster wheel of fundraising, and in 2026, AI may supersize both the wheel and the dependency.
Michael McAfee, CEO, PolicyLink It's challenging to envision passage anytime soon of legislation needing higher payment rates. Bella DeVaan and Chuck Collins collaborate the Charity Reform Effort, Institute for Policy Studies Interaction is no longer background sound. It's a battleground. Matt Watkins, CEO, Watkins Public Affairs Funders will converge around pluralism, not since it's simple however due to the fact that it's necessary.
Dimple Abichandani, author of A Brand-new Era of Philanthropy. Lighthouse illustration by Greg Mably for The Chronicle of Philanthropy.
Findings from Church Mutual can assist guide nonprofits as they navigate 2026 and changes in generational offering. In December of 2025, the "2026 Charitable Giving Up America" study was conducted by Church Mutual, taking reactions from 1,010 adults who contribute economically to nonprofits and other charitable causes. According to a short article on the research study from NonProfitPro, Church Mutual shows several crucial trends within the not-for-profit fundraising world, including the worrying reality that donors are planning to scale back their giving in 2026.
With that, here are 5 crucial takeaways from the Church Mutual 2026 study: The Church Mutual study found holy places continue to take in the lion's share of donations. All 4 generations represented (Gen Z, millennials, Gen X, and Infant Boomers) contributed mainly to places of worship, constituting 74% of charitable contributions.
Organizations that have spiritual ties ought to emphasize this connection to donors, especially if they actively support holy places or schools. Another crucial finding from the study was that donors tended to make their contributions toward the end of the year (OctoberDecember). Throughout the 4 generations, end-of-year contributions made up the highest percentage, with JanuaryMarch taking 2nd place, followed by AprilJune, then JulySeptember.
Additionally, out of the four generations, Gen Z was probably to give during the slowest time of the year (JulySeptember). Those who work in the nonprofit area ought to bear in mind of the end-of-year influx in donations, which indicates that OctoberDecember projects such as Providing Tuesday occasions, matches, etc, might generate a fundraising windfall.
That stated, "slow-down" periods ought to not be neglected, as the more youthful generations may still be inclined to provide even when the older ones are not. The survey contains a section that details "donation expectations" for 2026, and it is these findings that may sound alarm bells. On the one hand, around half of donors (48%) stated they will not make any modifications to their financial contributions, with Boomers being the group more than likely to leave their charitable offering unchanged.
Millennials were determined as the group more than likely to cut their offering, whereas Gen Z was not only recognized as the group least most likely to cut their giving, however likewise the group probably to increase their giving up 2026. Church Mutual has a couple of areas committed to the main monetary concerns of donors, something that falls beyond the scope of this post.
One finding that nonprofits must likewise be aware of is that a bulk of donors have concerns about the financial health of the groups they support. Church Mutual found that 54% of donors are fretted about the financial health of the receivers of their contributions. By generation, Gen Z was the most worried, followed by millennials and Gen X respectively, while Boomers were the least worried.
They must be prepared to attend to more youthful donors' issues and be proactive in addressing any issues affecting the organization internally. Doing so might make a difference in winning over younger donors during financially uncertain times. While lower monetary contributions may be worrisome for nonprofits, there may be some excellent news.
When asked if they would increase "effort and time" to help in other ways should they lower their financial contributions, a majority of donors showed they would; 26% said they were "really most likely" and 32% stated "rather most likely," equaling 58% of donors overall. The research study suggests these actions might mean "strong capacity to convert reduced monetary offering into more volunteering, advocacy, or other non-financial assistance." In the face of smaller monetary contributions, nonprofits ought to lean into other channels to engage their donors.
There are other findings from Church Mutual that were not covered in this post, such as donation techniques and the top monetary top priorities of donors, and so I encourage all those in the not-for-profit space to check out through the report. The findings from Church Mutual can assist direct nonprofits as they browse 2026, especially as Gen Z starts to handle a more popular function in the giving world.
Register for the Johnson Center's e-mail newsletter! This year marks a milestone for the Johnson Center: the tenth edition of our 11 Trends in Philanthropy report. What started in 2017 as a modest supplement to our annual report has grown into an extensively read and gone over publication, reaching more than 100,000 readers each year.
Generally, these articles check out new shifts or progressing motions throughout the field of philanthropy. For this tenth edition, however, we have actually taken a different approach. Instead of determining a wholly new set of emerging trends, we have turned our attention backward to assess the themes that have actually shaped our sector over the past ten years, and to call both sustaining shifts and brand-new advancements.
It is also an acknowledgment of the moment we find ourselves in a moment of hyper disturbance, that combines both excellent anxiety about where we are headed and terrific possibility for what might come next. Our future feels more unsure than ever, but the opportunity to create and scale life-altering innovations for our neighborhoods feels present.
As executive orders, legal contests, and legislative debates play out, we do not have a clear photo of just how much federal funding has actually been rescinded or withheld from nonprofits and communities. We do not understand how numerous nonprofits have closed or will close their doors, how many personnel have actually lost their tasks, or the number of neighborhoods have actually lost access to critical services.
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